Some quastion: - is  it  USB  driver installed correctly and com port appear in Hardware? - is it correct com port selected in Visilogic and different speed selection tested? If yes - try to run terminal program on PC, select com port  - connect 2 to 3 pin on USB-RS232 adapter and test loopback  - is it TX information appear in RX terminal buffer. If terminal test OK  - doble check wiring  - only 3 wire needed for connect. If terminal loopback not work - change USB-RS232